Strictly Come Dancing Overtakes X Factor in Popularity

Strictly Come Dancing beat out X Factor in its first episode for 2014. A startled Simon Cowell commented  on Twitter, “So the numbers are in. Strictly peak 9.4. X Factor peak 9.2. Round one to them. Such a shame they were both on at the same time!.” I have a proposal that would solve that problem, give more of what viewers want and that would benefit advertisers. See my end note after the article below.

Strictly Come Dancing

Sunday night saw Strictly go head to head with X Factor for the first time this year and it was Strictly that came out on top in the ratings.

The Strictly launch show saw the 15 celebrities paired with their professional partners and we also got to see them all dance for the first time in a group dance. The average viewing figures were 8.43 million, exactly the same as the 2013 launch show.

X factor only managed an average of 7.1 million in the same 8pm slot but this increases to 7.8 million if you include the ITV+1 figures.

Instead of making excuses or trying to pretend it didn’t happen, Simon Cowell took to Twitter to voice his shock.

The peak viewing figures Simon uses include ITV+1, a fairer comparison would have been to use 8.3 million for the X Factor peak figure.

Last night’s launch saw long-time Strictly presenter Sir Bruce Forsyth hand over the hosting baton to Claudia Winkleman after a flashmob tap dance.

The 15 new celebrities were introduced to their mentors for the series, while Smokey Robinson, Imelda May and 5 Seconds of Summer performed.

The show next hits TV screens in three weeks’ time for the first of the live dances on Friday 26 and Saturday 27 September.

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Simon Cowell will be watching the viewer figures even more closely on Saturday when Strictly Come Dancing and X Factor are again on at the same time. Could you imagine a world where television channels recognized each other and scheduled their shows at different times so each could get the maximum number of viewers?  The benefit to viewers would be that they’d get to see both ultra-popular shows instead of having to switch channels all the time. The benefit to advertisers is that people wouldn’t be changing channels dozes of times during a show, hence their commercials would be seen by far more people. But  no, we have to compete.  We have to steal viewers from other channels instead of all working together to make the best for everyone. What do you think of my proposal?


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