Jamelia and Peter Andre’s ITVBe Launch Gets Mixed Reviews

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Jamelia and Peter Andre launched the new ITVBe last night but the response on Twitter was mixed. People liked how she dressed but didn’t seem to like how she presented. Well you can’t please everyone, but ITVBe has officially been launched. What is ITVBe? It’s a home for “entertainment and lifestyle” programming. That basically means more TOWIE. Mark Wright and Denise Van Outen were also in on the launch show.



The pop star was accused of being hypocritical with her comments towards

Jamelia may have blasted Counciller Karen Danczuk on Loose Women for flashing a bit too much skin yesterday, but the star flaunted her pins while launching ITVBe alongside Peter Andre this evening.

The pop star was accused of being hypocritical by fans on social networks, with many tweeting photos of Jamelia wearing very little to Cllr Danczuk in support.

Tonight though, Jamelia certainly sexed up the launch in a strapless black mini dress, showing off her pins which she topped with a pair of silver heels.

In response to the accusations of being a hypocrite, Jamelia tweeted: “I’m not a politician…rules are different…simple as that. If she wants that freedom…she’s not a celeb…she’s a councillor.”

In a live show launch, Jamelia joined ITV favourite Peter Andre to introduce the new channels and the new shows including the Ladies of London, The Real Housewives of Cheshire.

Read more at: http://www.mirror.co.uk/3am/celebrity-news/jamelia-powers-through-loose-women-4403954#ixzz3FeoHHjJB

ITVBe (stylised as itvBe.), is a British entertainment, lifestyle and reality television channel owned by ITV Digital Channels Ltd, a division of ITV plc. The channel launched on 8 October 2014, and is wholly funded by advertising and sponsorship. It is available free-to-air on all the major broadcasting platforms, including Freesat, Freeview, Sky and Virgin Media. The channel was first announced on 12 February 2014.


ITVBe is mainly female-orientated and targets a younger audience, including shows such as:


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