ITV Studios as sold their reality TV format “Come Dine with Me” to India. As part of their global outreach campaign, this is a great addition to Indian TV. Indian food is the m0st popular food in England now and placing the show in India was a natural addition to ITV’s global outreach campaign.
Hit reality format Come Dine With Me is set to appear on Indian television screens after ITV Studios Global Entertainment inked a deal with Indian broadcaster Star India Private.
The deal, for 40 half-hour episodes of the show, marks the first time a local version of the format has been made in Asia. It also brings the total number of international territories producing the show to 36.
Star India is a subsidiary of Star Group. Rupert Murdoch’s News Corp. holds a 64 percent stake in the parent company.
ITV Studios Global Entertainment senior vice president of Asia-Pacific, Augustus Dulgaro said: “Come Dine With Me has proven to be a huge hit with audiences around the globe. This deal with Star marks the arrival of Europe’s most-watched TV format in Asia, where we believe it will be equally as popular with viewers.”
The deal was brokered by Elsie Choi, senior sales executive for ITV Studios Global Entertainment in Southeast Asia, pan-Asia and India.
ITV Studios America produces a U.S. version of the show for BBC America.
Come Dine With Me is one of the world’s most successful television formats and is Europe’s top TV format.
Also, ITV Studios Australia has been re-commissioned to produce a fourth series for Foxtel’s Lifestyle Channel to air in 2013.
Originally commissioned by Channel 4 in the U.K., Come Dine With Me is an ongoing success for the channel. It ranked as its highest-rated daytime show in 2011 and beat the slot average in primetime by 65 percent.
Come Dine with me will soon air in India — what do you think their meals will be like? Let me guess — Indian food? Duh! What if they had sausage and mash for a change? or liver and onions? Do you think it would go over as well?