Roland Rat appeared on ITV’s breakfast show 30 years ago and he’s back — to help celebrate 30 years of ITV breakfast show’s stay ability. It’s hard to keep a show running that long. It takes great presenters, great topics to talk about and enough humour to keep viewers coming back for more. Congratulations to ITV’s breakfast show!
Thirty years ago today TV-am went on air, making history as the first national commercial breakfast show – and launching the career of Roland Rat.
Despite running for nine years, early ratings of the show were disappointing, and after four months, many of the original presenters were replaced.
To save money, the show spent the summer on the road, presented by Chris Tarrant from various seaside resorts, where audiences were introduced to Roland Rat.
Operated and voiced by David Claridge, Roland became an instant hit, increasing the show’s ratings from an audience of 100,000, to 1.8 million.
After landing his own TV show, Rat on the Road, Roland became a household name, releasing three UK chart singles, with Roland Rat merchandise sold worldwide.
Over the past 30 years, Roland has made over 400 TV programmes, guest starred on endless TV and radio shows, released DVDs, and even worked with Disney for the promotion of the film Ratatouille.
A script for Roland Rat the 3D movie is currently being written.
Roland Rat appears on ITV breakfast show to mark 30 years of success. Do you think it is appropriate that ITV is doing this? What else would you like to see ITV do to celebrate the longevity of their breakfast show?